Campaign marks offer a consistent look to all marketing and communication tactics—such as email, print advertising, television advertising, pay-per-click, and social media—designed to reach a variety of audiences. They uniquely express CU Denver's identity.
Since these marks should always be paired with a campus or unit signature, there is no need to include the words CU Denver in the mark itself. Be sure to visually separate the campus affiliation mark from the secondary mark.
Campus Brand Campaign Mark
Student Scholarship Campaign Mark
External signage such as billboards, building and transportation wraps, and street banners
Digital advertorials, social media ad buys, and
TV and radio spots
Brochures, postcards and, handouts
Event and promotional signage
Digital communications, such as email and newsletters
All secondary marks should include specifications about mark construction and the details listed below. For files and guidelines, please contact University Communications.
All secondary marks should come in full color, reversed full color (when applicable), black, and white.
Minimum sizes will be customized to each secondary mark based on the detail and legibility of the marks.
Clear space will vary for each mark to ensure visual impact and legibility.