Great campaigns follow a consistent theme, story, or purpose and promote a singularly focused idea or goal.

Campaign marks offer a consistent look to all marketing and communication tactics—such as email, print advertising, television advertising, pay-per-click, and social media—designed to reach a variety of audiences. They uniquely express CU Denver's identity.

Typical Mark Characteristics

Mark Construction

Secondary Mark Diagram - Campaigns

Best practices

  • Keep graphic elements simple for quick identification
  • Use CU Denver’s brand font
  • Use CU Denver brand colors

Pairing with University Marks

Since these marks should always be paired with a campus or unit signature, there is no need to include the words CU Denver in the mark itself. Be sure to visually separate the campus affiliation mark from the secondary mark.

Examples of Marks

Secondary Marks - campaigns

Campus Brand Campaign Mark

Secondary Marks - campaigns

Student Scholarship Campaign Mark

Application Examples

Secondary Mark Application Examples


External signage such as billboards, building and transportation wraps, and street banners

Digital advertorials, social media ad buys, and
TV and radio spots 

Secondary Mark Application Examples
Marketing Materials

Brochures, postcards and, handouts

Event and promotional signage

Digital communications, such as email and newsletters

Usage Guidelines

All secondary marks should include specifications about mark construction and the details listed below. For files and guidelines, please contact University Communications.

Color Variations

All secondary marks should come in full color, reversed full color (when applicable), black, and white.

Minimum Sizes

Minimum sizes will be customized to each secondary mark based on the detail and legibility of the marks.

Clearance Space

Clear space will vary for each mark to ensure visual impact and legibility.