Our logos and marks provide a consistent impression of CU Denver. Every communication we create is an opportunity to tell our internal and external audiences who we are, both as part of the larger CU system and as a university with a unique and vital role in downtown Denver. These marks are our identity and should appear on all materials. The following guidelines apply to the CU Denver campus only.
University marks illustrate how CU Denver is both an independent campus and part of the larger University of Colorado system. A university mark is easily identified by the inclusion of the interlocking CU icon.
CU Denver’s spirit identity is a distinct and engaging expansion of our brand. Used as a focal point for student and community pride, as well as for club sports and other university organizations, it is embodied by our mascot, Milo the Lynx.
CU Denver has three spirit marks to show school pride: our shield, leaping lynx, and Milo illustration.
Secondary marks work in unison with university marks to create a unique way to recognize our brand and convey information for select marketing and communication tactics. The graphics may be geometric shapes, patterns, textures, or a simple text lockup. Secondary marks do not replace university marks, they complement them.
CU Denver recognizes more than 100 student clubs, organizations, honor societies, professional associations, and faith-based groups. Marks for these groups should be aligned with the CU Denver brand.