The correct and consistent use of our name across all communications and media is essential to building awareness and reinforcing our identity.
Unacceptable Names for University of Colorado Denver
All other uses or variations are unacceptable, including
Consistent naming doesn't stop at the university level. The names of CU Denver's schools, centers, and units should also reflect a proactive approach to continuity.
For first use, always use the full school name. Subsequent uses, or those directed at familiar audiences, may use the appropriate school acronym (noted in parentheses) instead.
Naming conventions for centers and units vary, depending on individual needs and practices. For consistency, be straightforward and exclude extraneous words such as "office of" or "department of" whenever possible. Some examples:
Naming guidelines related to CU Denver’s spirit identity or lynx mascot is covered in the Spirit Marks section of this website. To request a program name related to spirit or our mascot, please submit a naming form for review.